Business, Economics, English
The art of NFTs
Does your NFT exists if you mint or buy it but nobody sees it? It’s easy to focus on the technical aspects of something and forget where the real value is.
April 12, 2021- books, Business, English
The Business of Belonging
How do you build a community-driven business? David Spinks shares his practical knowledge and extensive experience in building thriving communities in his new book The Business of Belonging.
April 9, 2021 - books, Business, English
Startup CEO
Startup CEO covers everything from authentic leadership to storytelling, growing and managing your organisation to governance and finally exiting the company.
March 26, 2021 - books, Business, English
Marketing 5.0
Marketing 5.0 talks about the marketing symbiosis of humans and machines in customer experience creation with five different generations, prosperity polarisation and the digital divide.
March 18, 2021 
Business, English, Podcasts, Talks with PetriThe golden right of first refusal
Erik Byrenius talks about scaling his startup and the intriguing turns with strategic investments that led to an optimal exit situation.
March 15, 2021
Business, English, Podcasts, Talks with PetriBootstrapping your way to success
Heikki Väänänen talks about his entrepreneurial journey from bootstrapping to raising over 40m EUR funding and scaling the company to +200 employees, and stepping down from the CEO role after 20 years.
February 15, 2021- Business, English
Miscommunication is the norm
Remote communication puts the noise level higher. ! It’s safe to assume that what you intend to communicate is not heard the same way by the recipient.
January 24, 2021 - Business, Economics, English
Individual ownership
it’s time to take the control back from the big platforms and take ownership of our content, audience, business, finances, and the rest of our property.
January 17, 2021 
Business, English, Podcasts, Talks with PetriEmbrace negotiations with a creative mindset without compromises
Joshua Weiss talks about why you should not compromise or plan when negotiating, how to avoid common misconceptions, how to deal with bullies and power moves but also become a better negotiator and embrace the process. He also reveals why he did not become a lawyer.
December 6, 2020- books, Business, English
Why we do what we do
Dr. Helena Boschi has put together an extensive overview of different aspects of neuroscience research and knowledge that is easy to grasp and not too academic. It explains the basic mechanisms simply and has practical applications for personal life as well as for business and leadership purposes.
December 4, 2020 - books, Business, English
Inked by Jeb Blount
When the author starts the book by stating that the topic is boring you might be onto something. There are no shortcuts or quick wins.
November 29, 2020 - Business, English
What’s the question -approach
What is the question where the answer is what you’re doing right now? If you don’t like the outcome you have pinpointed the problem.
November 24, 2020 
Business, English, Podcasts, Talks with PetriValue-based selling with sales cowboys and the dark side of customer relationships
Paul Viio talks about the difficulty of finding good salespeople, why the majority of companies are underperforming in sales and why you should not hire the top salespeople.
November 22, 2020- Business, English
Business validation
You need market validation for a product/market fit. But whose opinion matters?
November 17, 2020 - books, Business, English
The Almanack of Naval Ravikant
Eric Jorgenson has done a great service for all the millions of people who’re interested in Naval Ravikant’s thoughts and ideas.
November 13, 2020 - Business, English
Tiny things matter
If you cannot do this small thing properly how do you expect me to believe you can do the big things right?
November 10, 2020 
Business, English, Podcasts, Talks with PetriAverage Joe – the tech genius could be you
Shawn Livermore talks about the great myths surrounding tech founders, how to unleash your creativity, the secrets & magic of growth, and what is a nagging pull. He also shares his views on introverts and ladders.
November 8, 2020- Business, English
Money now and money in the future
How to balance your short-term goals and needs with your long-term vision and mission? What is the way to have a strategic mindset when you’re building your business?
November 3, 2020 - books, Business, English
The Book of Real-World Negotiations by Joshua N. Weiss
Joshua N. Weiss demonstrates with cases how you can achieve better outcomes in your next negotiations and avoid harmful misconceptions.
October 30, 2020 - books, Business, English
Your Music and People, Hell Yeah or No, and Anything You Want by Derek Sivers
When Derek Sivers talks people listen. Your Music and People is one of the best marketing books you can read.
October 28, 2020 - Business, English
Leading with your vision
There’s a fine line to lead with a vision and doing something nobody cares enough to hand over their money to buy it. The difference is timing.
October 27, 2020 
Business, Economics, English, Podcasts, Post-coronavirus, Society, Talks with PetriSuccess through failure, innovation and imitation
Johan Norberg talks about the misfits, rebels and innovators that push the reluctant society into progress, the role of entrepreneurs and why this is a scary moment in time.
October 25, 2020- Business, English
What to look for in investors?
Growth companies may need external investors. How to select the right investors for your company?
October 22, 2020 - Business, English
The cottage industry mindset
If your mindset is not updated beyond your own capabilities and resources it’s hard to make things work.
October 20, 2020 - Business, English
Revolt against the 30 per cent middlemen
The centralisation and consolidation have progressed to the point that the new rebels are the old guard.
October 18, 2020 - books, Business, English
Out of The Ether
Out of The Ether does a good job of illustrating the journey from Bitcoin enthusiasts towards something else and their quest for decentralised money, programmable global computer and everything between.
October 16, 2020 - Business, English
Disillusionment and bias
The difference between success and failure is often not in more data but in more accurate acknowledgement of the limitations themselves.
October 15, 2020 - Business, English
Consistency in marketing
Change takes time. The results take even longer to show up. The hardest part is not to give up or change the course while waiting for the impact.
October 13, 2020 
Business, English, Podcasts, Talks with PetriBuilding communities with the standard you walk past
Bailey Richardson talks about community building on Instagram’s early years, The Social Dilemma phenomenon including her interview in the documentary, and how to find yourself in hedgehog cafes in Tokyo.
October 11, 2020- books, Business, English
Average Joe
Average Joe tackles the heroism of the startup land. It unearths stories and research around how we learn, create and build.
October 2, 2020 
Business, English, Podcasts, Talks with PetriFrom products to an experience mindset
Jurgen Appelo talks about failing to find a product/market fit, how you pivot, adapt and move on in turmoil as well as shifting up to an experience mindset. He also warns about dangers in Canada.
September 27, 2020- Business, English
Home office video conference setup 101
Before you start to browse through video conferencing equipment is good to stop and think what are you really trying to accomplish.
September 24, 2020 - books, Business, Economics, English
Open: The Story of Human Progress
Johan Norberg has written a magnificent book that gives insights into our current world, the state we are with all the polarisations and conflicts but also how fragile our success is, and why it is not guaranteed to last.
September 22, 2020 - books, Business, English
Startup Community Way
Startup Community Way builds on the previous book Startup Communities. It dives into the world of complex systems and their operations.
September 18, 2020 - Business, English, Post-coronavirus, video
Second-order business effects of adapting to changes in physical meetings
Second-order effects (or consequences) can impact your business and result in massive changes in your business model or operations. If people avoid physical proximity what are the implications that are harder to see at first?
September 15, 2020 
Business, English, Podcasts, Talks with PetriCurators are the new creators
Slush CEO Miika Huttunen talks about how to adapt to the new reality and change your business in 4 months, the relevance of esports & gaming and the future of business events. He also explores Second Reality and LAN-parties.
September 13, 2020- books, Business, English
Startup Communities
Startup Communities is about the inspiring story and the message that you can build a vibrant startup ecosystem anywhere. If you can do it with a small 100 000 inhabitant city in Colorado it can be done elsewhere.
September 11, 2020 - Business, English
How to get funding and raise capital for a startup
What is important in getting funding for your startup or growth company when you’re raising capital for your business.
September 10, 2020 - Business, English
Welcome to the new season
Early 2020 kick-started business disruption. If you were not digital-first business already do you still have a business model?
September 6, 2020 
Business, Economics, English, Podcasts, Talks with PetriPersonalised learning with service design thinking
Entrepreneur Kadri Tuisk explores the future of education with personalised learning, why she loves design thinking and being outside of her comfort zone. She also talks about startup pivoting and hitchhiking to her first career.
August 30, 2020
Business, Economics, English, Podcasts, Talks with PetriFinder, minder, grinder and a marmot advocate
Preston Byrne talks about how disruption hits education and service careers, the future of decentralised finance, and why you should avoid VC funding.
August 23, 2020- books, Business, English
Smarter together – how communities are shaping the next revolution in business
Community intelligence benefits all the members of the community who are participating without doing anything extra and making everyone smarter together.
August 20, 2020 - books, Business, English
Get together: how to build a community with your people
Get together with a meaningful purpose, share the passion with others, embrace the journey together and that’s how to build a community with your people.
August 18, 2020 
Business, English, Podcasts, Talks with PetriHow to succeed in content marketing
Entrepreneur Benji Hyam shares the inside view to successful content marketing, where you should focus and what to expect, and how to get results. He also reveals his life-changing movie experience.
August 16, 2020
Business, Economics, English, Podcasts, Talks with PetriNail it before you scale it
Lars Tvede talks about people and ideas entrepreneurs, navigating business cycles, how to inspire people and have fun while remote working, and what it takes to be a lucky person.
August 9, 2020- books, Business, Economics, English
Books to read
Books to read in startup funding and growth, business management, technology innovation and society in general.
August 7, 2020 - Business, English, Post-coronavirus
First coronavirus and now the power law
Watch out for power law and the global competition. It’s not a level playing field for everyone. The best thrive and the rest survive.
August 6, 2020 - Business, English, Post-coronavirus
Do you still have a business model?
Radical changes in customer behaviour because of external circumstances like coronavirus or new behavioural habits can kill your value proposition almost instantly.
August 5, 2020 - Business, English, Post-coronavirus
Dig deep and start with your assumptions
2020 is the year that killed many old business models. Most of the businesses have not realised it yet.
August 4, 2020 - Business, English, Post-coronavirus
Question everything about your business
Fundamental changes in user behaviour and external circumstances require full-stop moments to question everything and rebuild your operations based on the new realities and needs of the market.
August 3, 2020 
Economics, English, Podcasts, Society, Talks with PetriThe long run is here
Daniel Lacalle talks about bubbles and central bank traps, practical tips for individuals, why we are not learning from history and what’s the role of human ingenuity.
August 2, 2020- books, Business, English
The Design Thinking Toolbox and The Invincible Company
Practical tools for design thinking and business model reinventions.
July 31, 2020 
Business, English, Podcasts, Talks with PetriConsumer is sovereign
Per Bylund talks about the role of entrepreneurship in society, what’s wrong with economics, why prices are always rising and how to spend a year in Hawaii.
July 26, 2020
Business, English, Podcasts, Talks with PetriMixing startups and VC with French seasoning
Tero Mennander talks about missing the perfect exit window and life as a VC in France and the Nordics. He also reveals his connection to Leningrad.
July 19, 2020
Business, English, Podcasts, Talks with PetriContext brings content to audio
Tom Mayr talks about audio as the last medium without a big platform, how to approach the two-sided markets as a startup and why not all likes are the same.
July 12, 2020
Business, English, Podcasts, Talks with PetriSerendipitous journey through geopolitical storms
Razeen Sally talks about the threat of China, the role of Singapore in the new volatile world, what’s ahead of us in geopolitics and what he discovered in Sri Lanka.
July 5, 2020- books, Business, English
Talking to strangers
We are tilted towards giving the benefit of doubt to people and believing in them. Defaulting to the truth makes our society to work. If we were to suspect everything and everyone we could not cooperate.
July 2, 2020 
Business, English, Podcasts, Talks with PetriBranded water with a square meter of art
Tomi Grönfors talks about challenges in building a consumer brand, how to price your products and wrestle with your personal issues without shame. He also reveals why a road trip may last only a few kilometres with empty bottles.
June 28, 2020- Business, English
Playfulness
You cannot schedule playfulness in your calendar but you can create space for it. And you can learn to become more playful and curious. Like any skill, it gets easier with practice.
June 24, 2020 - Business, English
Tell stories with your voice
People relate to stories. They are memorable and relatable. They are easier to remember. They are easier to pass forward and explain. They are entertaining and fun. They simply work.
June 23, 2020 - Business, English, Personal
Motion is not progress
Motion is a great excuse and illusionist. It gives you a sense of accomplishment but leaves you cold in the results. Choose your metrics wisely and observe the output.
June 22, 2020 
Business, English, Podcasts, Post-coronavirus, Talks with PetriPassionate people build products
Venture capitalist Sakari Pihlava talks about the future of the SaaS business model, how to make a career in VC, the dangers of pricing and what to do with YouTube.
June 21, 2020- Business, English
The decade of audio content
Start talking and get used to hearing your voice. This is the decade of audio for all of us.
June 19, 2020 - Business, English
Coachability
Coachable people are willing to learn. They have the inner drive to become better. They admit they are not perfect but they are willing to do the work to improve.
June 18, 2020 - Business, English
Say hi and be present
Entrepreneurship is always hard. Now, it’s just extra hard. Keep that in mind when you’re communicating and interacting with people. You don’t know what they are going through.
June 17, 2020 - Business, English
Create magical experiences
You want to delight your customers and make them happy. It’s not about costs, it’s not about limited resources.
June 16, 2020 - Business, English
Product or feature
Products can have features but features are not products. New technologies are usually first novelty products but then they become implemented widely and they become just part of regular solutions.
June 15, 2020 
Business, English, Podcasts, Talks with PetriCheck your odds while playing games and delivering food
Elias Aalto talks about the early days of Wolt, how to win an Apple Design Award and why startups are overhyped as a career path and what not to do when you have an audience of millions of people.
June 14, 2020- Business, English
Cap table nightmares
If you only have a shareholder’s agreement that applies to everyone you are calling for trouble. It’s impossible to agree upon anything and getting signatures to company decisions.
June 12, 2020 - Business, English
Failure is the norm
When you’re operating in the unchartered territories the success rate is very low. You can improve your odds by adding numbers and that’s the VC model. From a founder’s perspective, the game is different and you need to embrace this.
June 11, 2020 - Business, English
Batman and Robin funding model
If it is your company and you are the CEO, you’re the Batman. Everybody wants to talk to Batman. He’s the main show. Batman does the heavy lifting but with the support of others.
June 10, 2020 - Business, English
Getting funding is easy
The funding is a derivative of the real issues. When you have the right components in place the money comes to you rather easily.
June 9, 2020 - Business, English
Start from the hard stuff
Focus on the thing that makes or breaks your future. Worry about the other stuff later.
June 8, 2020 
Business, English, Podcasts, Post-coronavirus, Society, Talks with PetriHai and thank you says it all
Stefan Björkman explains the investment climate ahead of us, reveals his management secret, talks about a good company board, and what’s the purpose of glue in business.
June 7, 2020- Business, English
Bootstrapping vs investor money
Investor money is a big temptation. Bootstrapping is hard. It has its advantages but you may appreciate them only later.
June 5, 2020 - Business, English
Baby steps every day
It is like compound interest. So easy to grasp but so difficult to comprehend and follow in practice.
June 4, 2020 - Business, English
Curiosity and the reluctant founder
The successful founders are hesitant to start their company. They may even dislike the idea and really hate it. It’s the necessary evil for accomplishing the desired outcome.
June 3, 2020 - Business, Economics, English, Post-coronavirus, Society
Inflicted mobility
When it’s time to move on and leave the unreceptive environment behind?
June 2, 2020 - books, Business, Economics, English, Post-coronavirus, Society
How innovation works
Whether you want to learn about various innovation stories or understand better the interconnected nature of the innovation system Ridley shines light to the crucial area of our existence. Who wants to go back thirty, twenty or even ten years?
June 1, 2020 
Business, English, Podcasts, Post-coronavirus, Society, Talks with PetriCurious angel seeks happiness by learning
Hampus Jakobsson talks about living in the moment, the biggest challenges for humanity, who are the most interesting people and why hearing is important while cooking.
May 31, 2020- Business, English, Post-coronavirus
Virtual rooming
There are ways to have a virtual experience with your browser that is more than just sitting in a zoom-call.
May 28, 2020 - Business, English
Hidden dilution
The hidden dilution can happen easily with convertible notes that start to pile up on each other and have different terms.
May 27, 2020 - books, Business, English, Society
Manifesto for a Moral Revolution
Social entrepreneur and founder of Acumen Jacqueline Novogratz calls for a revolution to reimagine how we are living on this planet in this century.
May 26, 2020 - Business, English, Post-coronavirus
Continuous fundraising
One of the challenges is to make the investors not to wait for each other but commit to their amount as they come. This is a balancing act where the demand and supply meet the closing skills of the founder.
May 25, 2020 
Business, English, Podcasts, Post-coronavirus, Society, Talks with PetriPragmatic anarchist surfs the waves of impact
Richard Georg Engström talks about how to make films in Scandinavia, navigate unknown and uncultivated opportunities, what is impact and what it means to be happy.
May 24, 2020- Business, English
Persistent voice chat
How do you have a group chat where it actually feels like a group talk and not individual people talking over each other?
May 22, 2020 - Business, English
Senile social media platforms
We are getting back to the very basics of the Internet again. How to connect people and make it resilient without centralised parties in the middle.
May 21, 2020 - Business, English, Post-coronavirus
Noise filtering
It may also be worthwhile to consider whether we should lower our firewalls a notch. We are all learning to communicate and reach out to people in this new situation. Not all people are trying to scam us.
May 20, 2020 - Business, English, Post-coronavirus
Value-driven business
All business is H2H, human-to-human. All your decisions are value judgements consciously and even without acknowledging them.
May 19, 2020 - Business, English, Post-coronavirus
What text did to voice virtual will do to IRL activities
Video is taking over face-to-face meetings. A small step for a business person but a huge leap for all business practices.
May 18, 2020 
Business, English, Podcasts, Post-coronavirus, Talks with PetriMake your work visible
Ville Tolvanen talks about finding your audience, how to deal with trolls and why virtual activists are the future leaders.
May 17, 2020- Business, English, Post-coronavirus
Virtual everything and virtual first strategy
Virtual everything and virtual first is something very serious and urgent. You cannot appreciate it fully unless you’re immersed into the new and unfamiliar. It takes courage and humility. Errors will be made and they are for all to see.
May 15, 2020 - Business, English, Post-coronavirus, Society
Warp speed and snail slow
Sometimes it’s healthy to do short sprints and consciously do leaps that don’t feel natural. This is one of those times. What feels like a brave thing to do now seems obvious and lame in retrospect. It’s just a matter of perspective.
May 14, 2020 - Business, English, Post-coronavirus
Who wants to travel anymore
The future of business travel may be more local and earthbound. It’s more comfortable to travel by car, train or boat in short hauls provided that you’re keeping within the green zones such as Baltics. Trust is a high currency now among people, nation-states, and companies.
May 13, 2020 - Business, English, Post-coronavirus
Everyone is a few milliseconds away
There’s no reason to favour someone just because they are a few kilometres away from you. Or limit your reach just because it’s convenient or familiar.
May 12, 2020 - Business, English, Post-coronavirus
What not to do after quarantine
Some of the gains and productivity progress achieved may have been temporary victories if they are not fought over. Habits take a long time to form and the lockdown period may not have been long enough for that.
May 11, 2020 
English, Podcasts, Post-coronavirus, Talks with PetriWatching TV pays off
Taavi Rõivas talks about his experience as the youngest prime minister in the EU, the future of nation states and his latest movie role.
May 10, 2020- Business, Economics, English, Post-coronavirus, Society
The new post-corona world
It requires friendliness and encouragement towards small and fragile. It expects thick skin and moral backbone to resist the temptation of favouring incumbents and old solutions. It accepts the fact that something new is strange, different and unfamiliar
May 8, 2020 - Business, Economics, English, Post-coronavirus, Society
Coping with post-coronavirus realities
The whole process of going through the different stages of the coronavirus crisis has shown weaknesses, stress points, structural, managerial, political and systemic challenges or mere blunt misconducts and ignorance in our society.
May 7, 2020
It has shown that we are not prepared for something that is unexpected and requires immediate coordination and cooperation on a large scale.