Petri Kajander

Startup

How to build your startup

Practical help for founders how to build your startup.

Funding

What to look for in investors?
How to get funding
Continuous fundraising
Hidden dilution
Cap table nightmares
Bootstrapping vs. investor money
Getting funding is easy
Batman and Robin funding model

Things to consider

Start from the hard stuff
Failure is the norm
Product or feature
The cottage industry mindset
Tiny things matter
Tell stories with your voice
Consistency in marketing
Business validation
Money now and money in the future
The obvious

Everyone is a few milliseconds away
Curiosity and the reluctant founder
Baby steps every day
Create magical experiences
Motion is not progress
Playfulness
Miscommunication is the norm
What's the question -approach
Leading with your vision

Purpose 'n Clarity -podcast

Purpose 'n Clarity with Petri Kajander

We talk about startup life, the good, the bad, the insight, the experiences, the mistakes, the failures and everything between. The focus is on practical tips and tools to help you build your company from an idea stage, bootstrapping to investor funded …

  1. Advisory and board members2023-04-10 · 10 min

    Do you need an advisory board, or is the board enough? What do you want from external experts, and how can you get them?

  2. Growth hacking, engagement farming and marketing2023-04-03 · 6 min

    What's the difference, and does it matter?

  3. Recruitment doubts2023-03-27 · 5 min

    What to do when you need to fill a key position but it's hard to find good candidates?

  4. Solutions to not get stuck2023-03-20 · 5 min

    What to do when you feel that you cannot move forward or even black pilled with your decisions?

  5. Dealbreakers2023-03-13 · 4 min

    The things that make going further pointless and waste of time. What are your opportunity costs?

  6. Rush2023-03-06 · 5 min

    Founders are busy but can your business case be rushed?

All 75 episodes

Startup books

What to expect, experiences and practical examples.

Startup funding essentials

Startup finance classics This is a very short list on purpose. If you have more time and interest it's easy to elaborate on each topic with a book or two but it's important to have an overall perspective first.

Learn from other founders - Talks with Petri

Talks with Petri

Petri follows his curiosity and shares his talks with people building the future. The show explores personal discoveries and experiences with lessons learned. The real-talk conversations go deep where the purpose is always to learn more and share the …

  1. The impossible equation2022-11-23 · 131 min

    Ahti Heinla talks about building companies that impact a massive amount of people, how even successful founders struggle and fail at times but also what’s the right approach to build a business case. He also reveals how

  2. IKEA—Ingvar Kamprad’s startup from 19432022-10-25 · 79 min

    Hannu Ryopponen talks about working with Ingvar Kamprad, how he was as an entrepreneur and what made IKEA successful. He also reveals what happened when he travelled with Kamprad and met dignitaries. See the episode note

  3. You can fight gravity but cannot beat it2022-09-25 · 64 min

    Micke Paqvalén talks about building award winning companies, rough times, and almost dying while working too hard. He also reveals his first startup at early age, and founding of a flying boat company. See the episode no

All 48 episodes

Videos

Startup funding

Playlist · 12 videos

Startup funding explained from an idea to venture capital rounds: 101 how to guide with tips

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    Startup funding: why not to take a venture capital investment?
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    Startup funding stages explained: from angel round to Series A
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    How to get funding and raise capital for a startup
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    Hidden dilution with convertible notes: startup equity and funding rounds
All 12 videos on YouTube

Building your company (strategy, management, leadership)

Playlist · 19 videos

Startup founder and CEO business advice and tips for building your growth company

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    Product vs. feature: do you have a product market fit and competitive advantage?
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    Solopreneur vs entrepreneurs (solo startup founder or co-founders)?
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    Tackle the monkey first when making decisions and building your company
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    Storytelling in startup pitch deck, business strategy, sales and marketing
All 19 videos on YouTube

Adapting to change in the 2020s

Playlist · 3 videos

How to adapt your business to the new normal and changes with coronavirus (covid-19) in the 2020s

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    Business disruption in 2020 (do you still have a business model?)
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    New business opportunities in the 2020s
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    Second-order business effects (adapting to changes in physical meetings)
All 3 videos on YouTube