Business, English
Nostr takes over
How to get started with nostr and why it’s taking over the social media space.
February 26, 2023
Business, English, Podcasts, Talks with PetriThe impossible equation
Ahti Heinla talks about building companies that impact a massive amount of people, how even successful founders struggle and fail at times but also what’s the right approach to build a business case. He also reveals how his company managed to pull off something that a tier-one VC told to be impossible.
November 23, 2022
Business, EnglishFrom Twitter to Farcaster and Mastodon
Where to go from Twitter? Farcaster, Mastodon and Bluesky are serious alternatives to consider.
November 13, 2022- books, Business, Economics, English
Decoded and Selling in a Crisis
There have always been difficult times and people have survived them. Decoded and Selling in a Crisis give you tools to overcome your hurdles.
November 13, 2022 
Business, English, Podcasts, Talks with PetriIKEA—Ingvar Kamprad’s startup from 1943
Hannu Ryopponen talks about working with Ingvar Kamprad, how he was as an entrepreneur and what made IKEA successful. He also reveals what happened when he travelled with Kamprad and met dignitaries.
October 25, 2022- books, Business, English
Age of Invisible Machines
Robb Wilson’s latest book, Age of the Invisible Machines, talks about using conversational AI as the interface tool for anything and everything in the hyperautomation ecosystem.
October 9, 2022 
Business, English, Podcasts, Talks with PetriYou can fight gravity but cannot beat it
Micke Paqvalén talks about building award winning companies, rough times, and almost dying while working too hard. He also reveals his first startup at early age, and founding of a flying boat company.
September 25, 2022
Business, EnglishAI disrupting creative and content industries
Can machines replace artistic expression? Do ML and AI mean disruption for many current jobs? What’s happening next?
September 18, 2022- Business, English
Business Edge
Business edge is the winning formula that many are seeking but only a few find.
September 6, 2022 
Business, English, Podcasts, Talks with PetriUkrainian startup ecosystem
Andrew Zinchuk talks about what’s happening in the Ukrainian startup ecosystem, how things have evolved over the years and what’s expected to happen next.
September 1, 2022- books, Business, English
Summer readings
The Psychology of Money by Morgan Housel Your worldview is based on your personal experiences. This is so narrow…
August 16, 2022 
Business, English, Podcasts, Talks with PetriFounder burnout
Mikko Revonniemi talks about the founding and the early years of Four Sigmatic, his burnout and the measures it took to overcome it. He also shares his insights from e-commerce marketing and how to get leads to your DTC startup.
July 20, 2022
Business, English, Podcasts, Talks with PetriEntrepreneurs and inflation
Per Bylund talks about the root cause of inflation, how to deal with it and why founders have some inherent advantages. He also explains the fiat currency scam and explores the wonders of MMT.
June 19, 2022
Business, English, Podcasts, Talks with PetriSpeed and resilience in market downturns
Henry Nilert talks about building startups during market crises and how you survive the volatile times. He also shares his founder stories of building and exiting to large corporates as well as his take on the venture studio business model.
May 22, 2022
Business, English, Podcasts, Talks with PetriWartime CEO
Ukrainian startup founder Alyona Mysko talks about how to prepare and manage during the crisis, the role of individuals in society, and the reality of solopreneurship.
April 18, 2022
Business, English, Podcasts, Talks with PetriGrowth hacking with gamification
Niels Bosma talks about doing marketing with a technical background, automating your workflows and having friends as co-founders.
March 10, 2022
Business, English, Podcasts, Talks with PetriImprovise with a total bravery
Younee talks about her journey of self-discovery and rebellion in building a successful international career after prodigious domestic stardom in Korea.
January 20, 2022
Business, English, Podcasts, Talks with PetriKeep provoking happy accidents
Pierre Stanislas talks about finding opportunities in unexpected places, how to become insurtech leader and make waves with side projects.
December 21, 2021- Business, English
Metaplex is here
The holiday season is here. What would be better than gifting an NFT? That was my initial thought. The…
December 20, 2021 - Business, Economics, English
WEB3 IS HERE
Most of the regular web services will have web3 equivalents. Don’t wait too long to get yourself familiar with the future since incumbents become obsolete faster.
November 26, 2021 
Business, English, Podcasts, Talks with PetriEfforts create the achievements
Amir Nashat talks about working with stellar people, how curiosity leads you to amazing results, and what is exciting in the biotech field.
November 25, 2021- Business, English
Digital audio courtesy
Most people have poor audio quality in the headsets they use for work. It does not bother you since you’re not hearing it but it certainly makes it hard for the people on the other end.
November 19, 2021 - Business, English
Purpose ‘n Clarity
I have released a new podcast series called Purpose ‘n Clarity. The focus is on the growth company related issues, challenges, tips and insights.
November 15, 2021 
Business, English, Podcasts, Talks with PetriBuilding leaders with passion and purpose
Hans-Peter Siefen talks about building an international brand with a loyal customer base and the role of marketing and sales in organic growth.
October 28, 2021
Business, English, Podcasts, Talks with PetriLearning together makes things easier
Sami Benchekroun talks about the three phases of startup growth from bootstrapping to scaling and raising over €20m in funding.
September 30, 2021
Business, English, Podcasts, Talks with PetriRudeboy makes people feel the beat
Ville Virtanen talks about what happens when you are hit by Sandstorm and how to cope with expectations, success and stay relevant over time. This episode is totally out of control so just feel the vibe and tune in.
September 16, 2021- Business, Economics, English, Post-coronavirus
Remote-first work
Countries matter less when you can work and live anywhere. Where should you live and work in this decade?
August 23, 2021 - Business, English
New iMac M1 2021 with multiple screens
You can use the new iMac (2021) M1 4.5k 24” with more than one external display.
July 23, 2021 
Business, English, Podcasts, Talks with PetriIf it’s smart it’s vulnerable
Mikko Hypponen talks about how to protect your company against security threats, why ransomware is so common, the future of cyberwars and why you should trust the cloud. He also reveals how he crashed his customer’s brand new car.
May 15, 2021
Business, English, Podcasts, Talks with PetriFounder non grata
Jaakko Villa talks about co-founding a successful growth company Idean and running it for many years but what happens when the co-founders part ways and his legacy is nowhere to be seen anymore.
April 15, 2021- Business, Economics, English
The art of NFTs
Does your NFT exists if you mint or buy it but nobody sees it? It’s easy to focus on the technical aspects of something and forget where the real value is.
April 12, 2021 - books, Business, English
The Business of Belonging
How do you build a community-driven business? David Spinks shares his practical knowledge and extensive experience in building thriving communities in his new book The Business of Belonging.
April 9, 2021 - books, Business, English
Startup CEO
Startup CEO covers everything from authentic leadership to storytelling, growing and managing your organisation to governance and finally exiting the company.
March 26, 2021 - books, Business, English
Marketing 5.0
Marketing 5.0 talks about the marketing symbiosis of humans and machines in customer experience creation with five different generations, prosperity polarisation and the digital divide.
March 18, 2021 
Business, English, Podcasts, Talks with PetriThe golden right of first refusal
Erik Byrenius talks about scaling his startup and the intriguing turns with strategic investments that led to an optimal exit situation.
March 15, 2021
Business, English, Podcasts, Talks with PetriBootstrapping your way to success
Heikki Väänänen talks about his entrepreneurial journey from bootstrapping to raising over 40m EUR funding and scaling the company to +200 employees, and stepping down from the CEO role after 20 years.
February 15, 2021- Business, English
Miscommunication is the norm
Remote communication puts the noise level higher. ! It’s safe to assume that what you intend to communicate is not heard the same way by the recipient.
January 24, 2021 - Business, Economics, English
Individual ownership
it’s time to take the control back from the big platforms and take ownership of our content, audience, business, finances, and the rest of our property.
January 17, 2021 
Business, English, Podcasts, Talks with PetriEmbrace negotiations with a creative mindset without compromises
Joshua Weiss talks about why you should not compromise or plan when negotiating, how to avoid common misconceptions, how to deal with bullies and power moves but also become a better negotiator and embrace the process. He also reveals why he did not become a lawyer.
December 6, 2020- books, Business, English
Why we do what we do
Dr. Helena Boschi has put together an extensive overview of different aspects of neuroscience research and knowledge that is easy to grasp and not too academic. It explains the basic mechanisms simply and has practical applications for personal life as well as for business and leadership purposes.
December 4, 2020 - books, Business, English
Inked by Jeb Blount
When the author starts the book by stating that the topic is boring you might be onto something. There are no shortcuts or quick wins.
November 29, 2020 - Business, English
What’s the question -approach
What is the question where the answer is what you’re doing right now? If you don’t like the outcome you have pinpointed the problem.
November 24, 2020 
Business, English, Podcasts, Talks with PetriValue-based selling with sales cowboys and the dark side of customer relationships
Paul Viio talks about the difficulty of finding good salespeople, why the majority of companies are underperforming in sales and why you should not hire the top salespeople.
November 22, 2020- Business, English
Business validation
You need market validation for a product/market fit. But whose opinion matters?
November 17, 2020 - books, Business, English
The Almanack of Naval Ravikant
Eric Jorgenson has done a great service for all the millions of people who’re interested in Naval Ravikant’s thoughts and ideas.
November 13, 2020 - Business, English
Tiny things matter
If you cannot do this small thing properly how do you expect me to believe you can do the big things right?
November 10, 2020 
Business, English, Podcasts, Talks with PetriAverage Joe – the tech genius could be you
Shawn Livermore talks about the great myths surrounding tech founders, how to unleash your creativity, the secrets & magic of growth, and what is a nagging pull. He also shares his views on introverts and ladders.
November 8, 2020- Business, English
Money now and money in the future
How to balance your short-term goals and needs with your long-term vision and mission? What is the way to have a strategic mindset when you’re building your business?
November 3, 2020 - books, Business, English
The Book of Real-World Negotiations by Joshua N. Weiss
Joshua N. Weiss demonstrates with cases how you can achieve better outcomes in your next negotiations and avoid harmful misconceptions.
October 30, 2020 - books, Business, English
Your Music and People, Hell Yeah or No, and Anything You Want by Derek Sivers
When Derek Sivers talks people listen. Your Music and People is one of the best marketing books you can read.
October 28, 2020 - Business, English
Leading with your vision
There’s a fine line to lead with a vision and doing something nobody cares enough to hand over their money to buy it. The difference is timing.
October 27, 2020 
Business, Economics, English, Podcasts, Post-coronavirus, Society, Talks with PetriSuccess through failure, innovation and imitation
Johan Norberg talks about the misfits, rebels and innovators that push the reluctant society into progress, the role of entrepreneurs and why this is a scary moment in time.
October 25, 2020- Business, English
What to look for in investors?
Growth companies may need external investors. How to select the right investors for your company?
October 22, 2020 - Business, English
The cottage industry mindset
If your mindset is not updated beyond your own capabilities and resources it’s hard to make things work.
October 20, 2020 - Business, English
Revolt against the 30 per cent middlemen
The centralisation and consolidation have progressed to the point that the new rebels are the old guard.
October 18, 2020 - books, Business, English
Out of The Ether
Out of The Ether does a good job of illustrating the journey from Bitcoin enthusiasts towards something else and their quest for decentralised money, programmable global computer and everything between.
October 16, 2020 - Business, English
Disillusionment and bias
The difference between success and failure is often not in more data but in more accurate acknowledgement of the limitations themselves.
October 15, 2020 - Business, English
Consistency in marketing
Change takes time. The results take even longer to show up. The hardest part is not to give up or change the course while waiting for the impact.
October 13, 2020 
Business, English, Podcasts, Talks with PetriBuilding communities with the standard you walk past
Bailey Richardson talks about community building on Instagram’s early years, The Social Dilemma phenomenon including her interview in the documentary, and how to find yourself in hedgehog cafes in Tokyo.
October 11, 2020- books, Business, English
Average Joe
Average Joe tackles the heroism of the startup land. It unearths stories and research around how we learn, create and build.
October 2, 2020 
Business, English, Podcasts, Talks with PetriFrom products to an experience mindset
Jurgen Appelo talks about failing to find a product/market fit, how you pivot, adapt and move on in turmoil as well as shifting up to an experience mindset. He also warns about dangers in Canada.
September 27, 2020- Business, English
Home office video conference setup 101
Before you start to browse through video conferencing equipment is good to stop and think what are you really trying to accomplish.
September 24, 2020 - books, Business, Economics, English
Open: The Story of Human Progress
Johan Norberg has written a magnificent book that gives insights into our current world, the state we are with all the polarisations and conflicts but also how fragile our success is, and why it is not guaranteed to last.
September 22, 2020 - books, Business, English
Startup Community Way
Startup Community Way builds on the previous book Startup Communities. It dives into the world of complex systems and their operations.
September 18, 2020 - Business, English, Post-coronavirus, video
Second-order business effects of adapting to changes in physical meetings
Second-order effects (or consequences) can impact your business and result in massive changes in your business model or operations. If people avoid physical proximity what are the implications that are harder to see at first?
September 15, 2020 
Business, English, Podcasts, Talks with PetriCurators are the new creators
Slush CEO Miika Huttunen talks about how to adapt to the new reality and change your business in 4 months, the relevance of esports & gaming and the future of business events. He also explores Second Reality and LAN-parties.
September 13, 2020- books, Business, English
Startup Communities
Startup Communities is about the inspiring story and the message that you can build a vibrant startup ecosystem anywhere. If you can do it with a small 100 000 inhabitant city in Colorado it can be done elsewhere.
September 11, 2020 - Business, English
How to get funding and raise capital for a startup
What is important in getting funding for your startup or growth company when you’re raising capital for your business.
September 10, 2020 - Business, English
Welcome to the new season
Early 2020 kick-started business disruption. If you were not digital-first business already do you still have a business model?
September 6, 2020 
Business, Economics, English, Podcasts, Talks with PetriPersonalised learning with service design thinking
Entrepreneur Kadri Tuisk explores the future of education with personalised learning, why she loves design thinking and being outside of her comfort zone. She also talks about startup pivoting and hitchhiking to her first career.
August 30, 2020
Business, Economics, English, Podcasts, Talks with PetriFinder, minder, grinder and a marmot advocate
Preston Byrne talks about how disruption hits education and service careers, the future of decentralised finance, and why you should avoid VC funding.
August 23, 2020- books, Business, English
Smarter together – how communities are shaping the next revolution in business
Community intelligence benefits all the members of the community who are participating without doing anything extra and making everyone smarter together.
August 20, 2020 - books, Business, English
Get together: how to build a community with your people
Get together with a meaningful purpose, share the passion with others, embrace the journey together and that’s how to build a community with your people.
August 18, 2020 
Business, English, Podcasts, Talks with PetriHow to succeed in content marketing
Entrepreneur Benji Hyam shares the inside view to successful content marketing, where you should focus and what to expect, and how to get results. He also reveals his life-changing movie experience.
August 16, 2020
Business, Economics, English, Podcasts, Talks with PetriNail it before you scale it
Lars Tvede talks about people and ideas entrepreneurs, navigating business cycles, how to inspire people and have fun while remote working, and what it takes to be a lucky person.
August 9, 2020- books, Business, Economics, English
Books to read
Books to read in startup funding and growth, business management, technology innovation and society in general.
August 7, 2020 - Business, English, Post-coronavirus
First coronavirus and now the power law
Watch out for power law and the global competition. It’s not a level playing field for everyone. The best thrive and the rest survive.
August 6, 2020 - Business, English, Post-coronavirus
Do you still have a business model?
Radical changes in customer behaviour because of external circumstances like coronavirus or new behavioural habits can kill your value proposition almost instantly.
August 5, 2020 - Business, English, Post-coronavirus
Dig deep and start with your assumptions
2020 is the year that killed many old business models. Most of the businesses have not realised it yet.
August 4, 2020 - Business, English, Post-coronavirus
Question everything about your business
Fundamental changes in user behaviour and external circumstances require full-stop moments to question everything and rebuild your operations based on the new realities and needs of the market.
August 3, 2020 - books, Business, English
The Design Thinking Toolbox and The Invincible Company
Practical tools for design thinking and business model reinventions.
July 31, 2020 
Business, English, Podcasts, Talks with PetriConsumer is sovereign
Per Bylund talks about the role of entrepreneurship in society, what’s wrong with economics, why prices are always rising and how to spend a year in Hawaii.
July 26, 2020
Business, English, Podcasts, Talks with PetriMixing startups and VC with French seasoning
Tero Mennander talks about missing the perfect exit window and life as a VC in France and the Nordics. He also reveals his connection to Leningrad.
July 19, 2020
Business, English, Podcasts, Talks with PetriContext brings content to audio
Tom Mayr talks about audio as the last medium without a big platform, how to approach the two-sided markets as a startup and why not all likes are the same.
July 12, 2020
Business, English, Podcasts, Talks with PetriSerendipitous journey through geopolitical storms
Razeen Sally talks about the threat of China, the role of Singapore in the new volatile world, what’s ahead of us in geopolitics and what he discovered in Sri Lanka.
July 5, 2020- books, Business, English
Talking to strangers
We are tilted towards giving the benefit of doubt to people and believing in them. Defaulting to the truth makes our society to work. If we were to suspect everything and everyone we could not cooperate.
July 2, 2020 
Business, English, Podcasts, Talks with PetriBranded water with a square meter of art
Tomi Grönfors talks about challenges in building a consumer brand, how to price your products and wrestle with your personal issues without shame. He also reveals why a road trip may last only a few kilometres with empty bottles.
June 28, 2020- Business, English
Playfulness
You cannot schedule playfulness in your calendar but you can create space for it. And you can learn to become more playful and curious. Like any skill, it gets easier with practice.
June 24, 2020 - Business, English
Tell stories with your voice
People relate to stories. They are memorable and relatable. They are easier to remember. They are easier to pass forward and explain. They are entertaining and fun. They simply work.
June 23, 2020 - Business, English, Personal
Motion is not progress
Motion is a great excuse and illusionist. It gives you a sense of accomplishment but leaves you cold in the results. Choose your metrics wisely and observe the output.
June 22, 2020 
Business, English, Podcasts, Post-coronavirus, Talks with PetriPassionate people build products
Venture capitalist Sakari Pihlava talks about the future of the SaaS business model, how to make a career in VC, the dangers of pricing and what to do with YouTube.
June 21, 2020- Business, English
The decade of audio content
Start talking and get used to hearing your voice. This is the decade of audio for all of us.
June 19, 2020 - Business, English
Coachability
Coachable people are willing to learn. They have the inner drive to become better. They admit they are not perfect but they are willing to do the work to improve.
June 18, 2020 - Business, English
Say hi and be present
Entrepreneurship is always hard. Now, it’s just extra hard. Keep that in mind when you’re communicating and interacting with people. You don’t know what they are going through.
June 17, 2020 - Business, English
Create magical experiences
You want to delight your customers and make them happy. It’s not about costs, it’s not about limited resources.
June 16, 2020 - Business, English
Product or feature
Products can have features but features are not products. New technologies are usually first novelty products but then they become implemented widely and they become just part of regular solutions.
June 15, 2020 
Business, English, Podcasts, Talks with PetriCheck your odds while playing games and delivering food
Elias Aalto talks about the early days of Wolt, how to win an Apple Design Award and why startups are overhyped as a career path and what not to do when you have an audience of millions of people.
June 14, 2020- Business, English
Cap table nightmares
If you only have a shareholder’s agreement that applies to everyone you are calling for trouble. It’s impossible to agree upon anything and getting signatures to company decisions.
June 12, 2020 - Business, English
Failure is the norm
When you’re operating in the unchartered territories the success rate is very low. You can improve your odds by adding numbers and that’s the VC model. From a founder’s perspective, the game is different and you need to embrace this.
June 11, 2020