Podcast
Purpose 'n Clarity with Petri Kajander
We talk about startup life, the good, the bad, the insight, the experiences, the mistakes, the failures and everything between. The focus is on practical tips and tools to help you build your company from an idea stage, bootstrapping to investor funded growth companies.
We share everyday decision-making knowledge, situation and views so that you as a founder or CEO can avoid some of the mistakes and hardship along the way.
If you like the Purpose 'n Clarity with Petri Kajander -podcast please leave a short review on Apple Podcasts. You can also send feedback.
Subscribe: Apple | Google | Spotify | Youtube | Amazon | Boomplay | Breaker | Castbox | Deezer | Gaana | Overcast | Pocket Casts | RSS
Purpose 'n Clarity with Petri Kajander
We talk about startup life, the good, the bad, the insight, the experiences, the mistakes, the failures and everything between. The focus is on practical tips and tools to help you build your company from an idea stage, bootstrapping to investor funded …
- Advisory and board members
Do you need an advisory board, or is the board enough? What do you want from external experts, and how can you get them?
- Growth hacking, engagement farming and marketing
What's the difference, and does it matter?
- Recruitment doubts
What to do when you need to fill a key position but it's hard to find good candidates?
- Solutions to not get stuck
What to do when you feel that you cannot move forward or even black pilled with your decisions?
- Dealbreakers
The things that make going further pointless and waste of time. What are your opportunity costs?
- Rush
Founders are busy but can your business case be rushed?
75 episodes
- Purpose 'n ClarityAdvisory and board members
Do you need an advisory board, or is the board enough? What do you want from external experts, and how can you get them?
10 Apr 2023 - Purpose 'n ClarityGrowth hacking, engagement farming and marketing
What's the difference, and does it matter?
3 Apr 2023 - Purpose 'n ClarityRecruitment doubts
What to do when you need to fill a key position but it's hard to find good candidates?
27 Mar 2023 - Purpose 'n ClaritySolutions to not get stuck
What to do when you feel that you cannot move forward or even black pilled with your decisions?
20 Mar 2023 - Purpose 'n ClarityDealbreakers
The things that make going further pointless and waste of time. What are your opportunity costs?
13 Mar 2023 - Purpose 'n ClarityRush
Founders are busy but can your business case be rushed?
6 Mar 2023 - Purpose 'n ClarityFundability
How's your case looking vis-a-vis other investment options at the moment? Brutally honest overview may save you time …
27 Feb 2023 - Purpose 'n ClarityBack-of-the-envelope math
Have you checked the numbers that you have a business case?
20 Feb 2023 - Purpose 'n ClarityCrowdfunding
When is a crowdfunding campaign a good choice for fundraising? What are the options, ways and important aspects to …
13 Feb 2023 - Purpose 'n ClaritySaying no is a superskill
How to avoid getting scammed or avoiding bad actors that are really convincing and highly recommended by others?
6 Feb 2023 - Purpose 'n ClarityWho's your customer?
Is it the one paying for your product, the one using it or somebody else?
30 Jan 2023 - Purpose 'n ClarityWhat turns off investors?
When do you approach investors, what's your opening line? How are you telling your story and setting the expectations?
23 Jan 2023 - Purpose 'n ClarityComplexity is easy but simplicity is harder
Simple is the best but it takes mastery to achieve it. Yet, many perceive complexity as sophistication when you …
16 Jan 2023 - Purpose 'n ClarityIs it you, the market or your sales process?
How to figure out whether you need to change your product or it's a market-related issue or it's just your sales …
9 Jan 2023 - Purpose 'n ClarityIdeal customers where are thou
Convenience vs. business-first approach to your sales pipeline and lead generation
2 Jan 2023 - Purpose 'n ClarityBusiness-critical for your customers
How much sorrow and tears will your customers shed if you stop doing what you're doing at the moment?
26 Dec 2022 - Purpose 'n ClarityBack from the future
What's your take on future-proven your business?
19 Dec 2022 - Purpose 'n ClarityHow do others perceive you?
Your branding and positions matter a lot. And it's hard to change the image if you're already in some …
12 Dec 2022 - Purpose 'n ClarityOpportunity cost
The conundrum of visible and the unseen: you know where you're spending your time but have you considered what you …
5 Dec 2022 - Purpose 'n ClarityWhat are you doing?
How to understand your prospects, cooperation partners or anybody's line of business quickly? I give you the …
28 Nov 2022 - Purpose 'n ClarityAre your sales tools in order?
When was the last time you checked your company website or contacted as a potential buyer via your marketing channels?
21 Nov 2022 - Purpose 'n ClarityDo you care?
Actions speak louder than words. How far are you aiming at and how do you consider the consequences of your actions?
14 Nov 2022 - Purpose 'n ClaritySuccessful founder traits
The qualities and skills that you can observe in successful startup founders. I also mentioned this thread in the …
7 Nov 2022 - Purpose 'n Clarity59 seconds
Cut to the chase!
31 Oct 2022 - Purpose 'n ClarityBridges
Difference between a funding round and a bridge.
24 Oct 2022 - Purpose 'n ClarityWaiting
Pausing your business is not a smart move.
17 Oct 2022 - Purpose 'n ClarityThe good customers
Who are the good customers?
10 Oct 2022 - Purpose 'n ClarityCrickets
Why you're not getting a response from investors?
3 Oct 2022 - Purpose 'n ClarityBusiness manners
What's with ghosting, no-shows and not keeping your promises?
26 Sept 2022 - Purpose 'n ClarityVCs and trouble
When the markets are down why are the long-term investors (VCs) not investing?
19 Sept 2022 - Purpose 'n ClarityWant vs. need
Wanting is overriding the need.
12 Sept 2022 - Purpose 'n ClarityFundraising 101
Tips for putting together your pitch, evaluating and approaching investors.
5 Sept 2022 - Purpose 'n ClarityEmpty words
Is your communication descriptive without saying anything?
29 Aug 2022 - Purpose 'n ClarityDon't take the investor money
What is smart and how to get the money?
22 Aug 2022 - Purpose 'n ClarityNo
Not all opportunities are worth pursuing.
15 Aug 2022 - Purpose 'n ClarityPricing
How to price your product in the early stages?
8 Aug 2022 - Purpose 'n ClarityCold call investors
Forget the intros, trust the sales process and don't wait for any conferences.
1 Aug 2022 - Purpose 'n ClarityExcuses
What if we say yes and think of ways to expedite it ambitiously?
25 Jul 2022 - Purpose 'n ClarityDoes this burn rate look good on me?
The answer you know without asking but dare not to address.
18 Jul 2022 - Purpose 'n ClarityFollow up on your sales
Sales are crucial, but the sales process yields the results.
11 Jul 2022 - Purpose 'n ClaritySeen and unseen
Unseen gives you the edge, but it's harder to see.
4 Jul 2022 - Purpose 'n ClarityBad coffee
Does the total user experience reflect company values, product quality and service level?
27 Jun 2022 - Purpose 'n ClarityChange the people
Can you change your people?
20 Jun 2022 - Purpose 'n ClarityFirst-hand experience
Eat your dog food but test your marketing and sales by verifying yourself.
13 Jun 2022 - Purpose 'n ClarityAlignment
Are your motives and incentives overlapping enough for a good relationship?
6 Jun 2022 - Purpose 'n ClarityVanity metrics
What only looks good but is not worth your time or money spent?
30 May 2022 - Purpose 'n ClarityDerisk
Do you know your biggest risks and how to deal with them?
23 May 2022 - Purpose 'n ClarityInvestor deck
Storytelling is part of any good presentation. How should you approach the investor presentation material?
16 May 2022 - Purpose 'n ClarityInvestor due diligence
Why you should shop around, establish criteria and consider carefully who qualifies as your investor.
9 May 2022 - Purpose 'n ClarityNew business idea - now what?
Where do you start when you have a new business idea?
2 May 2022 - Purpose 'n ClarityWhat is the question
What prevents you from moving faster? How can you get better results?
25 Apr 2022 - Purpose 'n ClarityKeep it slim
What type of people you are recruiting when the company grows?
18 Apr 2022 - Purpose 'n ClarityOutdated advice
Should you listen to other people or mind your business and trust your gut?
11 Apr 2022 - Purpose 'n ClarityLittle things matter
Attention to details shows, and your customers recognise it.
4 Apr 2022 - Purpose 'n ClarityStep up your funding approach
The investor expectations change in the consequent rounds, and it's not incremental.
28 Mar 2022 - Purpose 'n ClarityBeing boring
Different can be good. Boring never is.
21 Mar 2022 - Purpose 'n ClarityValues in action
How's your company's moral stance? Can you be the leader and make hard decisions when needed?
14 Mar 2022 - Purpose 'n ClarityThree times
The topics that keep repeating themselves need your attention and decisions.
7 Mar 2022 - Purpose 'n ClaritySituational awareness
When do you need to drop everything and move fast? Your moral stance and proactive actions are tested in exceptional …
28 Feb 2022 - Purpose 'n ClarityQuantity is the quality
Continuity and repetition bring more certainty than moonshots.
21 Feb 2022 - Purpose 'n ClarityTalk to your customers
The virtuous loop of learning from your customers.
14 Feb 2022 - Purpose 'n ClarityWhat do you think?
The entrepreneurial bottleneck might be you.
14 Feb 2022 - Purpose 'n ClarityCrises call out the character
How do your key people respond when you hit a crisis in your company?
31 Jan 2022 - Purpose 'n ClarityFundraising tips
How to make your fundraising process more efficient and get rid of some routines.
24 Jan 2022 - Purpose 'n ClaritySanity
How do you cope with all the ups and downs of startup life? Ideas about balancing your entrepreneurial life.
17 Jan 2022 - Purpose 'n ClarityRevenue vs dilution
Fundraising requires sales and marketing. Can you focus on your customers instead?
10 Jan 2022 - Purpose 'n ClarityMarketing and sales silver bullets
What happens when you do a large marketing campaign and spend most of your budget on it? There are alternative ways …
3 Jan 2022 - Purpose 'n ClarityThe work
What to do when there’s more work to be done than the budget for high-profile recruits? Changing the way you recruit …
27 Dec 2021 - Purpose 'n ClarityWhat, how and who
When your company grows, you need different methods, skills and people to make it happen. Your leadership style and …
20 Dec 2021 - Purpose 'n ClarityBusiness bullies
What do you do when your high hopes are not materialising in business relationships and negotiations? How to cope …
13 Dec 2021 - Purpose 'n ClarityOptimise
Why it’s easier to fine-tune your product than start delivering to customers? The dilemma of feeling uncomfortable …
6 Dec 2021 - Purpose 'n ClarityThe impossible
The path of building your company is full of obstacles. Most of them are challenges, even though it may feel like …
29 Nov 2021 - Purpose 'n ClarityPetri
Who is Petri? He explains how he works with startups and what is his method of building growth companies. You can …
22 Nov 2021 - Purpose 'n ClarityClarity
What is clarity and how does it help in your business? Petri talks about how to get better with your decision-making.
15 Nov 2021 - Purpose 'n ClarityPurpose
Why does your company exist? What are the advantages of having a clearly defined purpose? What’s the difference …
8 Nov 2021