Wartime CEO

April 18, 2022

Alyona Mysko – TALKS WITH PETRI

Ukrainian startup founder Alyona Mysko talks about how to prepare and manage during crisis, the role of individuals in society, and the reality of solopreneurship. She also reveals recruitment tips, and what to do in Moscow.

Bio

Alyona Mysko is thefounder and CEO of Fuelfinance. She has worked in finance for more than 10 years, being an expert in financial planning and risk management. During this period, she was a lecturer for more than 1500 students and participated as a mentor in CEE SeedStars, EO business Incubator, Tech2 Impact programs. Two years ago, she launched her personal startup Fuelfinance, and set the Fuelfinance mission as “Our goal is to save hundreds of thousands of SMBs from bankruptcies and unlock trillions of dollars in GDP growth”. She’s passionate about wakesurfing, Petrykivka painting and Ukrainian Art.

Company | LinkedIn | TwitterInstagram 

Episode notes

  • business crisis mode
  • prepare and plan for the worst
  • team crisis plan
  • leadership and priorities
  • normalising the operations
  • recruitment during the war
  • helping yourself, the company and the society
  • ways you can help in the wartime
  • volunteer initiatives
  • switching your business model overnight
  • Covid-19 prepared for what happened next
  • coping mentally and emotionally
  • Product Hunt campaign
  • promotional campaign in the US
  • entrepreneurs helping the government in PR
  • solo founder benefits and downsides
  • good partnership components
  • people’s behaviour during the crisis
  • recruitment criteria and tips
  • Fuelfinance company culture
  • making a marketing video
  • Euromaidan
  • business trip to Russia in 2014
  • “Bad but stable”

Episode links

https://fuelfinance.me/2022/03/05/fuel-stands-with-ukraine/
https://bank.gov.ua/en/news/all/natsionalniy-bank-vidkriv-spetsrahunok-dlya-zboru-koshtiv-na-potrebi-armiyi
https://www.uabusiness911.co/
https://spendwithukraine.com/
https://help-business.in.ua/
https://www.producthunt.com/
https://geoffsmart.com/books/who-the-a-method-for-hiring/
https://www.youtube.com/watch?v=eI5VH2Ks9o4 (We do your finance -video)
https://en.wikipedia.org/wiki/Euromaidan
https://www.instagram.com/p/vJzmJLLCcx/ (Alyona in Moscow)