Quantity is the quality

0:03 Welcome to business purpose and clarity with petri I'm your host we talk about startup life insights practical tips mistakes failures and everything between is the quality not too long ago it sounds a bit contradictionary if you do interest a lot of quantity your quality may go down there's so much content already there's so much of everything because it doesn't really take that much to produce more everybody can do that but there's some truth.

1:10 In that quantity is the quality if you start to take into account that you're also learning in the process you're becoming better while doing things this is evident in youtube streamers influencers those who are successful in that platform and they've been there already for years somebody did a some kind of research where they went through and checked how many videos those who are really successful have on average I don't remember the exact numbers but it was over a thousand hundreds at least but I would say it probably was even in thousands just think about it before you start that you have to make maybe thousand.

2:14 Before you become someone and youtube has been around over then years now so it's not getting any easier in a sense that not everybody becomes a success it may not mean that you're not good or your quality is not good but there's just so much of choice so much things and so little time youtube if we're talking about youtube as an example of a platform he's not really your friend if you're the content producer or google if we're talking about the regular web search engines other means of ways to get new information get discovered or to be found.

3:20 Most of these platforms are working for themselves they want to keep the users engaged they don't want to send them they don't want to serve them bad they wanna not make too much risks because if you add if your model is advertising you wanna serve those ads and provide good content so why should you take risks why should you serve something which is not proven yet when it's more easier to show mr beast or some of the other big stars who know how to do stuff with sticks I'm not saying this to discourage you I'm not saying that it's not possible to make it to get your content out there I'm just reminding you if you just think that you can do.

4:24 A few content pieces and everybody should be in awe and find your content so engaging and you should get a lot of and get your kpis working for you I'm not sure that that's the best of I'm not sure that you can reach your quantity is the quality in content pushing out instagram posts twitter tweets blog posts linkedin posts podcast episodes youtube videos tick tocks whatever it is what do you do I think it's more important that you keep on doing those get better change over time.

5:27 Find your style keep on producing keep on doing things stuff there is more of your content is available the more discoverable you are and because it's available that's the archive of knowledge material you have when you finally make it then you become when you become why does that happen then it was not an overnight success the reason is that you did the quantity is the quality.

6:34 And you became really good and you a lot of so you became you became someone who is around whose content somebody likes to consume and is expecting so you become your own success by keep on doing things.