Marketing and sales silver bullets

0:03 Welcome to business purpose and clarity with petri I'm your host we talk about startup life insights practical tips mistakes failures and everything between it's the killer it's gonna put us to the level we need this sales lead will make it we will make our numbers we will become profitable the cash flow will be neutral or positive let's hope it works magic bullets are hard that's why they're called magic in marketing or sales and you put a lot of effort and hopes the high chance is that you get some impact you at least in marketing you can get some you have some high influence or you you're paying a lot for campaign and the numbers go up you tend to get what you measure so if.

1:08 You measure views you get a lot of views maybe even you get a lot of call to actions you get conversion in place but what happens when the campaign is over you have exhausted your budget or you you don't have the means to keep on doing what you were doing you are on a higher level than before you will also come down what is more important and what is more often times is the continuous work you're putting the continuity in your marketing efforts in your sales you will you will see the growing trend the numbers are going up more viewers more people following you buying from becoming aware what you do.

2:16 Are not bringing you the enormous payouts you are hoping that's just my experience in many cases maybe you are lucky or when maybe you strike cold and it really makes a not break your company but I'm a bigger fan doing things consistently tasks of refining trial and error runs ap testing getting better every day doing things seeing how they go making them better and keep on grinding that's something which is in your you may not get it in the 50 100 times but if you keep on doing this for 100.

3:20 Days 200 days every day every working day and tweak something in the way you do your message your metrics gets better because you're coming better you have to remember that the market is also changing all the time people are expecting different things they're changing their mind there's no static status you can just fix everything and it just it's better to in your approach would have a lot of practical experience of building things which on your control and getting better because if you become a marketing ninja this way you grow confident that you can keep on doing this thing.

4:22 And you are not training your budget in one time one time huge which may disappoint you the other aspect is that you may actually even have fun of doing things engaging with people audience and if you really want to amp up the challenge maybe you do not spend at all advertising budget you rely on the engagement of your of your users your super fans your sponsors who are really excited to work with you use your and you make them your best marketing and sales people they are even companies who do not have any sales department or sales people they just rely on building a good and using organic marketing.

5:32 Crack it open and make it happen.