Keep it slim

0:03 Welcome to business purpose and clarity with petri I'm your host we talk about startup life insights practical tips mistakes failures and everything between keep slim no this is not any exercise physical exercise advice yes you should do those things as well it's really good to be healthy but what I'm talking about here is the plot what happens when you grow your company you start to put more people on your payroll and they start to do things which are not directly either related to sales or building because those are the fundamental things first you build something or you want to build something which provides value and that's the tool for providing that value for people and then the other aspect is the marketing sales which is obviously putting people together with those things for you providing and the rest is kind of like of course this is harsh.

1:08 Way of describing it but that's the reality of the situation in the company you don't have too many resources and everybody needs to do everything when you start to add another layer of people who are managing other people those who are not directly either building or you start to get a lot of other stuff as well people start to get involved in politics people start to virtue signal doing things making themselves useful there becomes a lot of processes that becomes a lot of steps and which may not necessarily be can slow down things can become bottlenecks can make the company less enjoyable can take away from the people who are actually building the decision-making becomes all those things.

2:12 Which you enjoyed in the beginning may start to fade away no this is not a planned advice not to take any managers not across the company I'm not saying product management project management all these things are not useful but I'm just saying that just be careful when you're starting to build the company with more team members be really careful what type of people putting at what states maybe you just need to change something in the way you're doing things change the processes automate things not get more people it's always kind of easier to add more and keep on doing what you've been doing than to change and think and drop stuff as well because in the beginning you're doing a lot of those things ad hoc.

3:15 Because you are in hurry and it just sort of needs to work but it's not thought from the beginning to scale and now you need to start to scale you need to automate things and then you have to start to ask the questions why are we doing this do we need this how does this contribute does help the customer experience does this help to bring money is this necessary can we avoid this because the best thing is that you don't need to do something you just stop doing it it's waste keep it slim.