Ideal customers where are thou

0:03 Welcome to business purpose and Clarity with patreon your host we talk about startup live insights practical tips mistakes failures and everything between have you heard of the joke about keys and lamp post where you lose your keys it's a nighttime dark you don't see much but that's all I'm post and you're looking for the keys because well that's where the light is somebody asks is this where you lost the keys and you say well no but that's where I can see this might be the case with your customer as well you're going for those who you can see you go for those ones who are local to you you got those ones who you feel somehow comfortable but they not be the ones who are good for you they not be the right ones for but you will never know you will never find the right keys.

1:07 For your business to unlock new opportunities get to the next level if you are not looking in a places where the good stuff is this requires that you may need to find you may need to find ways to approach look for them and do extra effort with seldom others aren't doing for example if you're selling and you're really pushing it to those one who don't really get it or they don't have exactly the need it's a hard sales process and you just think that maybe there's not Market what I'm doing because it seems so hard and it takes so long time to lead times are six months and we need quicker sales this could be the Lamppost approach and you approaching these customers in the you approaching those and these may not.

2:10 Actually be in your country for example if some other markets are more advanced in general there's always different customers who are more advanced than others so it's not a country base but let's say that there's tendency that Geographic areas or more advanced but nevertheless you will focus on those ones who already may be tried themselves and failed and are frustrated and they are exactly aware of the problem you're solving they're exactly looking for your and they already are like here's my credit card take my money if you just approach them knock on the door and say that hey I can fix your problem what are you having you can skip the long sales process you can skip the convincing part you can skip a lot of those things if you find the right customers they not be under the lamp post so where are your keys.