Empty words

0:03 Welcome to business purpose and clarity with petri I'm your host we talk about startup life insights practical tips mistakes failures and everything between what's better than describing what's better than talking about it testing it a lot of startup decks sales pizzas the list is endless are describing things without actually telling what it does on what's the saying like we are deleting product in the market or our product provides the benefits.

1:07 And efficiency it doesn't tell you anything it doesn't make you smile it doesn't make you it does nothing if you have these empty zero color time or space in whichever shape of form get rid of them dream become fit go to the heart of the matter get people excited with the least amount of words possible without losing the context so that even the five years old can understand what you're saying and why should you do it because if you cannot get a five years old excited about the thing then you're not really doing a good job so how do you expect your customers to sell that idea to take colleagues.

2:10 And do the in order that you can get your sales nobody can really tell in exact terms the benefits like how much does it cost how much benefits we will be getting how much money we can make with this thing how much time we can save with this what does it really do is interesting by itself I'm not going to the restaurant to get a description how the food is made you don't really care you want to meet your friends you wanna eat because you're hungry there's tons of stuff which is valuable for you with none of those other things which are happening in the kitchen forget the empty which are not saying anything.

3:15 See the results starting to take effect and you becoming better in closing sales and getting your message across.