Derisk

0:03 Welcome to business purpose and clarity with petri I'm your host we talk about startup life insights practical tips mistakes failures and everything between the most things about your business do you know those challenges which are still the biggest risks all together to the existential survival of your company well if you don't have a list from one to two items you better pause now and continue when you know those well not really you can keep on going well I guess you did anyways my point is investors are looking this thing they're checking what's the biggest the biggest risk at the stage where you are in your and how likely it is that you can overcome it that the company will succeed to the next level this is one.

1:07 Way to look at the whole company building process it's like a de-risking and it's really like an exercise in the real meaning of that you need to carry out and the risk cross off those things from your checkboard be is something you should prioritize and you should always keep in your mind because there's so many things you can do there's so many good opportunities there are so many nice things to focus on and if you are the ceo slash founder there's only so many hours in the day and operational things running around takes a lot of that reactive things but the most important de-risking factor may not be an urgent thing it may be just something you haven't proven that is not a thing often times too many times the biggest thing is that you haven't proven that.

2:12 Product market fit works you have traction there's a need for your product the pricing is right customers love what you and you can scale the thing maybe you have a product yes that's nice but do you have a market do you have a customer base do you know how to reach your customers do you know that if you get more money if you get more resources that you have a path where you can become profitable where you can make the company pick what are the biggest challenges issues on that journey at this point bits are preventing you from unlocking the next level what could be done to make things go faster what are the hypotheses you need to what are the things to test what are the things to be aware of what are the things out of your control with topic risks what are the factors that could make your company struggling a lot of.

3:18 And only you know the answers good luck.