59 seconds

0:03 Welcome to business purpose and Clarity with patreon your host we talk about startup live insights practical tips mistakes failures and everything between the answer is 59 seconds but what is the question well that's the topic today short form videos quick answers to the point that's what is it all about nowadays cut to the chase say what you mean immediately give the Expressions first and then finally come to the point nobody has time for that anymore tick tocks you watch the first two seconds maybe five seconds and then you swipe if it's not your thing if it's your thing or you think it you it's your thing.

1:06 Then you watch the next five or ten if it starts to get a bit more like ranting or not exactly keeping up the the momentum the good stuff you swipe this is how it is today with things so if you planning on riding a long article about blog post making a marketing YouTube video you talking in front of camera for minutes yeah I mean minutes not hours minutes you're probably losing your audience you're having a lot of different cam angles excitement building site.

2:12 Topics and twists and turns in your discussion and you have really thought it through so that you have High information density in your delivery if that's not happening you are losing your audience most likely and more importantly nobody sees or hears even your good message because they already left you don't see that because it's digital it's in day and they're not walking out of the all the room but they nevertheless have left 59 seconds is the maximum of YouTube shorts longer Instagram reels.

3:18 But still most of the people tend to live off the first 30 seconds so whatever is your message whatever you're doing try to make it to The Tick Tock format to the 52nd Max amount of time you usually can say a few things or one if you think through do more tick tocks do more videos do more of those 59s split them keeping it like a dick keeping it like separate items people can consume when if and whenever they feel like it I think it's a good thing the same goes for.

4:29 Have you thought it through do you know what you're talking about make it a tweet Stone yet keep it to the point focus on the and do the key points you lose the audience out of the good tweets out of the good thoughts ideas it's all about thinking things through in the first place.