Rush

0:03 Welcome to business purpose and Clarity with patreon your host we talk about startup live insights practical tips mistakes failures and everything between are you in a hurry with your business because that's what I've been hearing a lot from the startup Founders that when I talk with them and they have like hey yeah we need to do something really quickly because the competition is catching up or we don't have much time the way I hear that and and then I think that's the way they usually mean it is there's a urgency to respond act do something in order to not miss the market or be left behind my thoughts usually are that okay well if we're doing something here which is like a profound business meaning you have a market you have a solid product and the customers really need what you're doing maybe not all of.

1:08 Those are in place if you start up in early phases but that's the the premise that's why you're doing things because you have a solid business case here in that case you're not in a hurry because what what actually happens if you Crossing you become sloppy you miss stuff you start to probably look what the others are doing and not focus on what you're doing because in most of the cases nobody cares what you're doing and it's not really a competition it's not like a marathon but you need to compete against others and then you want to finish line there's no Finish Line there's always new people coming there's always new people upon if you have a market if you have a product and you plan to be in the market for a long term what's the rush why don't you take your time to really validate the market the product the pricing your customer segments the whole nine yards everything in a proper way I'm not meaning you know.

2:13 In a sense that you need to take it slow I just mean that you you take the adequate time it takes to do things properly and not rush it's not a rust chop what are you doing if you're building a business for the long term mentioned that the first three years in your company are like a desert walk it's not really nice to walk in the desert you know you don't probably have enough to drink and you know hallucinating half the time if you've been there for a long time already so the same thing stuff is not really you may not know why it's not working what is working what is not working and this is the job what you need to do you need to figure out the stuff which is not working and make them to work so that you actually have a business to go don't thrust is not a competition in a traditional sense what are you doing yeah there are Market opportunities you should take them if they are in the.

3:16 Market but still rusting usually does no good for you when I tell this to Founders I think they're relieved because a lot of of the rushness comes it's not that they believe it themselves but it's it's like that you need to do it because the social media says or maybe you have some investors or whatever the reasons but if you really stop and think about it if you selling something people need are they gonna go away tomorrow if you're not delivering it well if they maybe you're not doing the proper thing then it's not really a thing they really need it's just want to have it if it's fancy or but this is not the necessary thing and then you have a problem with your product and this is exactly why you need to make everything work so just keep in mind that brushing usually that's not good but it's a delicate art to to finish on the.

4:23 Final line it's in your case if you have investors means that you have some deadline for the exit as well so take your time understand where you need to take it slow when you really like doing testing and validating things and there's a time when you can also base fast when you know the stuff is working and now you're just scaling it it's a copy pasta in a way you already know what's working and now it's just repeat the working stuff then you can run so there's a time to and there's time to take it slow but there's never time to rush.