Petri Kajander

EpisodePurpose 'n Clarity

First-hand experience

13 June 20226 min listen
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Eat your dog food but test your marketing and sales by verifying yourself.

TranscriptYouTube's automatic captions · 5:18

Machine-made: no punctuation, and names may be misheard.

0:03 Welcome to business purpose and clarity with petri I'm your host we talk about startup life insights practical tips mistakes failures and everything between how many times you've been in your website how many times you've been clicking those links how many times you have checked the menu items how many times you have read what is on your website does it make any sense is it outdated how many times you have sent the contact form how many times you have tried to the number whom to call how many times you have called your sales people how many times you have checked the customer service well how many times you have done that for your competitors do you see any differences who has done that I don't see any hands.

1:06 Send me an email it's quite disappointing when you on the other end of this as a customer to realize that no one what you are doing and often I'm trying to buy something I'm trying to order something I'm trying to just to follow the website online if we are and just do the thing and it's not working or it's so it makes me to pull out my hair and there's a lot of that in order not to go bold I'm trying to remind you test but verify is a really good advice at times it's a very good way also to see what's on the market it's very good way to know first to have experience completely different to do something.

2:10 Than just hear about it or tell and somebody has done something you can so much bs you can question so much you have so many ideas critique what not when you have done something firsthand you know the feeling when you're asking around about ideas and nobody raises his hand and there's nothing coming but when you propose all the critique starts to fly and there's so many ways and wise it cannot be done oh it's impossible doing something first gaining experience I've been doing this customer research for a few companies lately sending email to the founder to the owner and saying that hey I tried to do this thing like you know.

3:13 Order stuff from you but it doesn't work and you should probably think these are these type of things and then sometimes we are having a dialogue going back and forth with an email and they are grateful at the end maybe I order something maybe I'm the fool in this case but nevertheless doing it again expecting that things have changed yeah sometimes they have the problem is somewhere else a bit further along the line this experience thing can also be used uh in another way if you don't really know which direction to go you could just fool around play around put your limits like the other day I was talking with some entrepreneurs and they didn't.

4:15 Really have experience on some marketing channels so I set a maybe you don't even use your own name because that's the fashionable thing now in web 3 for pick a name and start to fool around else will give the same results which are not really good so that's also the way to get some unique new approaches to the things who are the best persons really do something great new they tend to be the ones who actually come up with the idea who have the vision and who has the passion I'm looking at you virtually anyway you may need to lead.

5:18 You may need to show the way you may need to be the bold ones and I do hear the objections on the back I don't have the time too many things to do priorities it's not for me I don't want to be on the front road I don't like to be on camera I don't know how which end to use what's the way the proper way of using mic I don't like my blah blah blah blah blah blah only excuses guess what other founders are already practicing.

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