# How to build your startup
- URL: https://www.petrikajander.com/startup/
- Author: Petri Kajander
- Date: 2020-10-15
- Language: en

### Funding

[What to look for in investors?](/what-to-look-for-in-investors/)  
[How to get funding](/how-to-get-funding/)  
[Continuous fundraising](/continuous-fundraising/)  
[Hidden dilution](/hidden-dilution/)  
[Cap table nightmares](/cap-table-nightmares/)  
[Bootstrapping vs. investor money](/bootstrapping-vs-investor-money/)  
[Getting funding is easy](/getting-funding-is-easy/)  
[Batman and Robin funding model](/batman-and-robin-funding-model/)

### Things to consider

[Start from the hard stuff](/start-from-the-hard-stuff/)  
[Failure is the norm](/failure-is-the-norm/)  
[Product or feature](/product-or-feature/)  
[The cottage industry mindset](/the-cottage-industry-mindset/)  
[Tiny things matter](/tiny-things-matter/)  
[Tell stories with your voice](/tell-stories-with-your-voice/)  
[Consistency in marketing](/consistency-in-marketing/)  
[Business validation](/business-validation/)  
[Money now and money in the future](/money-now-and-money-in-the-future/)  
[The obvious](/the-obvious/)

[Everyone is a few milliseconds away](/everyone-is-a-few-seconds-away/)  
[Curiosity and the reluctant founder](/curiosity-and-the-reluctant-founder/)  
[Baby steps every day](/baby-steps-every-day/)  
[Create magical experiences](/create-magical-experiences/)  
[Motion is not progress](/motion-is-not-progress/)  
[Playfulness](/playfulness/)  
[Miscommunication is the norm](/miscommunication-is-the-norm/)  
[What's the question -approach](/whats-the-question-approach/)  
[Leading with your vision](/leading-with-your-vision/)

## Purpose 'n Clarity -podcast







## Learn from other founders - Talks with Petri



## Videos

### Startup funding



### Building your company (strategy, management, leadership)



### Adapting to change in the 2020s