# Question everything about your business
- URL: https://www.petrikajander.com/question-everything-about-your-business/
- Author: Petri Kajander
- Date: 2020-08-03
- Language: en
- Audio: https://anchor.fm/s/1018a6478/podcast/play/98857210/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-1-22%2F395326631-22050-1-e7a3037265b2c3d2.mp3
- Video: https://www.youtube.com/watch?v=P9cS1nkf7jg

The sooner you realise there is [no point waiting for the old to return](/post-corona-new-normal/) the earlier you can start to build the future.

I spoke with Miika Huttunen, the CEO of [Slush](https://www.slush.org/), and he commented that they have pondered over existential questions about the purpose of Slush this year more than ever before.

And they should. The world is not the same anymore. And, it will not turn back to the old habits. We are beyond that point already. People are adjusting and getting comfortable with new ways of doing things. They may not be better but they are different.

This is a huge change. We could call it disruptive if you want to use the business world lingo. It's massive but it's mostly tacit. It's there but you need to be aware and awake to see it. The emperor has no clothes but it takes a new [category-leader](/category-creation/) to show it to everyone else. And this can take a few years.

Wile E. Coyote is off the cliff but he has not realised it yet.

[Video](https://www.youtube.com/watch?v=L1d4AVC24D8)

Road Runner put the breaks on early and stopped. This is what Slush did. They stopped and started to think about what is their purpose, why they exist and how they can be relevant in the future. It may require new ways and means to carry out the mission. They may be even radical.

Fundamental changes in user behaviour and external circumstances require full-stop moments to question everything and rebuild your operations based on the new realities and needs of the market.

Are you compliant with this new decade?  
Can you thrive in 5-10 years?  
What are the [assumptions](/dig-deep-and-start-with-your-assumptions/) your current business model and operations are based on?

Don't be a Wile E. Coyote and overtake Road Runner heading off the cliff. If you don't know which one you are it's safe to assume you're the one running on thin air.

## Transcript (https://www.youtube.com/watch?v=P9cS1nkf7jg, YouTube's automatic captions)

[0:03] Business the sooner you realize there is no point waiting for the old to return the earlier you can start to build the future I spoke with mikah Hunan the CEO of slush and he commented that they have pondered over existential questions about the purpose of slush this year more than ever before and they should the world is not the same anymore and it will not turn back to the old habit we are beyond that point already people are adjusting and getting comfortable with new ways of doing things they may not be better but they are different this is a huge change we could call it disruptive if you want to use the business World lingo it's massive but it's mostly tacit it's there but you need to be aware and awake to see it the emperor has no clothes but it takes a new category leader to show it to everyone else and this can take a few years while E coyote is off the cliff.

[1:06] But he has not realized it yet Road Runner put the brakes on early and stopped this is what slush did they stopped and started to think about what is their purpose why they exist and how they can be relevant in the future it may require new ways and means to carry out the mission they may be even radical fundament Al changes in user behavior and external circumstances require full stop moments to question everything and rebuild your operations based on the new realities and needs of the market are you compliant with this new decade can you thrive in 5 to 10 years what are the assumptions your current business model and operations are based on don't be a while E coyote and overtake Road Runner heading off the cliff if you don't know which one you are it's safe to assume you're the one running on thin air.