# The good customers
- URL: https://www.petrikajander.com/purpose-n-clarity/the-good-customers/
- Author: Petri Kajander
- Date: 2022-10-10
- Language: en
- Audio: https://anchor.fm/s/7330d180/podcast/play/56255324/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fproduction%2Fexports%2F7330d180%2F56255324%2F93522e2bcfae90a92dc53ef3efea714c.m4a
- Video: https://www.youtube.com/watch?v=ORTEoNpulDE

Who are the good customers?

## Transcript (https://www.youtube.com/watch?v=ORTEoNpulDE, YouTube's automatic captions)

[0:03] Welcome to business purpose and Clarity with patreon your host we talk about startup live insights practical tips mistakes failures and everything between what are the good customers one way to say is that they are the ones who want to work with you and the other ones are those who need to work with you there's a difference those who need to work with you or use the service you're providing for the product it's just the transactional relationship where they will switch whenever something else Peter comes along or data can live without it they don't care too much it's like a tweet Direct the other day that are thinking about your product or your maybe that's the once or twice in a week.

[1:10] But you as a provider are thinking about your customers all the time on the other hand to work with you and emphasis in the world want yeah they have a need but they also want to work to use the product there's a difference they appreciate what you're doing it's a relationship where they love what you're doing the way you do it and what the product does so it's a two-way dialogue if you will they are concerned about you a bit they love your product the the relationship the brand and everything around it maybe even the values behind so it matters to them that's a different type of relationship and if you start to think about.

[2:15] What type of customers you wanna talk what is the type of customer group who is good for you it's obvious that you would like to somehow find and nurture the relationships with those potential customers who are the one type and not the need type because those need ones may be also without appreciation without the do a it may become costly wearing you out and because it's a one-way relationship is not that rewarding so who wants and who needs.