# Seen and unseen
- URL: https://www.petrikajander.com/purpose-n-clarity/seen-and-unseen/
- Author: Petri Kajander
- Date: 2022-07-04
- Language: en
- Audio: https://anchor.fm/s/7330d180/podcast/play/52587856/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fproduction%2Fexports%2F7330d180%2F52587856%2F16ec625eb68c29ea4beb468cc63041ed.m4a
- Video: https://www.youtube.com/watch?v=KPVhUBAD2c4

Unseen gives you the edge, but it's harder to see.

## Transcript (https://www.youtube.com/watch?v=KPVhUBAD2c4, YouTube's automatic captions)

[0:03] Welcome to business purpose and clarity with petri I'm your host we talk about startup life insights practical tips mistakes failures and everything between an unseen do you know the feeling when you see something and you don't you didn't really want to see that but you cannot unsee it well this episode is not about that thing there's a famous economist who is dead already for a few hundred years called friedrich bastiat he has this really famous I mean worldwide famous book called that's this scene and which is unseen seen and unseen depending on different the point is easy to see what is right in front of you like a politician throwing all the money they are spending.

[1:05] On you if you just vote them on the next what is unseen it's usually the a bit later thing the painful thing the consequences which are not favorable and if you would see the unseen in the and you usually need to use your mind's eye to do that then you would not like the first thing the same thing because it's obvious that the cost the total cost is larger than the benefit in the is something that you always have to and this makes regular founders different from those great ones because the unseen is the one which really gives you the edge seeing is the obvious the popular thing if you go to a you see speakers.

[2:11] You see people there you see booths you see a lot of stuff happening that's obvious and I'm just using the conference as an example because we're getting back to the conference mode event mode but what is unseen these things which are not there speakers founders companies who are too actually serving their customers and building their companies to come to those events yeah I know could be mind blowing isn't this applies to all those things you see so it can be the same with marketing to create article in business insider it may not be the company you want to work with or the vc you would like to consider what does this mean is that you may need to be active.

[3:19] And I mean by active proactive calling them finding them and by the way this applies to good employees as well those who are available may not be the ones you want to get those who are busy already and I'm not looking for job maybe the exact match you wanna get and this applies to almost every aspect of building your company what is seen is easy but what is not seen is the crucial thing but you have to use your gray matter not the dark matter nobody knows what it is but the gray matter and your experience.

[4:23] And your curiosity notionism but questioning inquiring mind happy hunting the unseen.