# Back from the future
- URL: https://www.petrikajander.com/purpose-n-clarity/back-from-the-future/
- Author: Petri Kajander
- Date: 2022-12-19
- Language: en
- Audio: https://anchor.fm/s/7330d180/podcast/play/59380728/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fproduction%2Fexports%2F7330d180%2F59380728%2F72998a6e2a1454754304c755a2178d99.m4a
- Video: https://www.youtube.com/watch?v=hhc7Uz5mGRI

What's your take on future-proven your business?

## Transcript (https://www.youtube.com/watch?v=hhc7Uz5mGRI, YouTube's automatic captions)

[0:03] Welcome to business purpose and Clarity with patreon your host we talk about startup live insights practical tips mistakes failures and everything between this episode is about back from the no I didn't make a mistake I'm not talking about Back to the Future movie or even three of those movies and if you are a bit younger you probably don't even know what I'm talking about but check them out the car is cool well it's still a nice blocks and if you want to call it a backstory as well there are some really interesting facts how they actually made it so what does it mean back from the future I mean you should look into the future five ten years ahead when you're building your company when you're building your MVP don't look at where the ball is now look at where it's gonna be how the world will change build your business in a way that you will be cutting it leading it in five years time in 10 years time and I do not mean it in a way.

[1:07] That you cannot make business now I mean you plan it in a way that you are future like the encryption needs to be nowadays Quantum proven even though I don't think they can actually make it because they are breaking them theoretically almost like a weekly basis nowadays but nevertheless look in the future and I will take an example of this one if you've been not living under a rock and this is a kind of a joke so don't take any offense if you've been living under the Rock um Dali stable diffusion are new machine learning models it's been used for images emits content and they can do amazing stuff testify words text and you can come up even photographs which are just completely made up but they look like real so if you want to make a picture or painting out of a whatever imaginary scene you have in mind and you.

[2:13] Want to have it in a maybe Picasso style Dali Style whatever you can come up with a few words that will happen my point is not to talk about this new amazing tools you should definitely check out if you haven't but my point is that they change even now a lot of the business models Revenue models and ways people are starting to see and do stuff in the future why would I buy for example any stock photos if I can just type a few strings and make the one I like espresso capino Cafe having an epic lightning Reflection from the window and using a like a lens with aperture of yeah I might be talking gibberish for you now but you will figure out if you go and check those prompts but my point is that whatever you can imagine you probably can create yourself virtually free so you didn't really need.

[3:16] To pay anyone to have photos with probably other people are using as well so this will change the way some businesses work and will not work because there's no business to be done anymore so if you're a current business idea relies on the things keep on going as they are at this moment without taking into account this new models and ways of doing things you are not future proven that might be an issue why would you waste your time doing a good job for things which are not in demand or it's really hard to sell something what you can basically get for free I do understand it's hard to keep up with all the developments just two months in the world happening but when you thinking about your business model when you're thinking about what you're doing and what you're doing and how you're doing it skip this in mind it's probably more future proven if you focus on the problem the big problem what do you want.

[4:20] To solve and you can change the the means the solutions the products as the technology changes sometimes changes and adjustments are okay and you can do them and they don't really change the fundamental underlying business idea but in some occasions it might be that it's actually in the middle of what are you doing and you need to start to think about something else a few weeks ago I spoke with an entrepreneur who was planning to do something in the content space and this was exactly the issue and I recommended that person to take a look what's happening reconsider because it's a shame that you will build something that will not properly heal too much of a results maybe you can do a quick exit in a year too but it will not be a scalable business for years to come come back from the future and see how your business looks like from that perspective.