In a way it’s funny that we are after the image in our mind we have perceived in the past. We got satisfaction from an occurrence and now we cannot get it back. We have the memory, the snapshot, of the feeling and that’s what we are after—reproduction of the image. We are in the illusion business.

When we get satisfaction from something we want it to last. Forever and ever, to be reproduced again. Finally the similar occurrence is not providing any pleasantness anymore. The illusion is gone. We have to try to find something else. We are after the great feeling—the perception of the memory. How tiresome.